Indiegogo Tip #1: Adding Animated Gifs To The Page
Indiegogo allows you to use html to edit the page layout. If you're transitioning from Kickstarter, you'll find that there's much more flexibility to the appearance of the page. One thing that's difficult to add is animated .gifs. They must be added using the HTML view, and it's not formated very nicely.
<p><img style="max-width:620px;" src="https://static.wixstatic.com/media/1bd2e6_0e4a13930b8f4332ab7935776b80d35d~mv2.gif" /></p>